THE TIMES & THE SUNDAY TIMES

KNOW YOUR TIMES

As lockdown restrictions eased, The Times & The Sunday Times needed an integrated campaign across TV, VOD, Radio, Cinema, Digital, Social and OOH to make people aware of their digital subscriptions.

The sheer breadth of content that the titles deliver meant that we needed to highlight the core strengths of news, politics and investigations as well as topics such as sport, environment, fashion, food and design. We used the iconic Times logo to do this, repeatedly changing the word ‘Times’ to a word representing a different topic covered within the title. The work features inspiring, entertaining and provocative imagery informed by insights from our Audience Planning team.