TALKSPORT

TALKSPORT - WORLD CUP

talkSPORT’s round-the-clock coverage of the World Cup in Qatar was brought to life with the WALL-TO-WALL WORLD CUP idea. The campaign kicked off with a dramatic 50ft mural in a prime location in Shoreditch. Hand-painted by advertising specialist Global Street Art.

 The mural was then brought to a wider audience with a series of short films, one of which shows two hooded figures painting the wall before revealing themselves as talkSPORT hosts Alan Brazil, and former Aston Villa stalwart, Gabby Agbonlahor. World Cup veteran Ally McCoist laments the hooded pair for running late to a live broadcast. The films were supported by social, digital, press and radio.