TALKTV

LAUNCH CAMPAIGN - PIERS MORGAN

When it came to launching a new TV channel, Pulse decided to harness Talk TV’s biggest (and most controversial) asset, Piers Morgan. In a campaign that spanned TV, press, outdoor, social media and radio, Morgan stood front and centre, championing free speech and an end to cancel culture.

Whether confronting awkward producers in a 30 second TV spot or appearing to commuters as both a devil and an angel on Waterloo Station’s giant digital OOH screens, Talk TV was hard to avoid. The campaign paid dividends for TalkTV, with Piers Morgan Uncensored beating both BBC and Sky News on launch night.