THE TIMES AND THE SUNDAY TIMES

THE TIMES AND THE SUNDAY TIMES - PLATINUM JUBILEE

As the nation prepared to celebrate the longest reign in their history, we were tasked with promoting The Times and The Sunday Times Platinum Jubilee celebratory and exclusive souvenir editorial.

 After an extensive archive picture search, we created royal scenes featuring Her Majesty through the ages. In one scene, a 95-year-old Elizabeth shakes hands with her newly crowned, younger self. We also made a whole ‘family’ of Queens – aged 25 to 96 – waving from the royal balcony and the royal jet.

Under the banner of The Definitive Guide, the stunning royal scenes highlighted exclusive content, from stunning photographs to exclusive interviews. Running across DOOH, print, social and radio, the campaign received lots of media coverage, including CNN, and was shortlisted for the Best Print at the Campaign Big Awards.