VIRGIN RADIO

VIRGIN RADIO - AREN’T YOU?

Pulse launched a TV and digital campaign showcasing two radio legends Chris Evans and Graham Norton, the super stars of weekday breakfast and weekends respectively.

In the ads, fans recognise the stars on the streets of London, and ask “Aren’t you..?” only to be interrupted by Chris and Graham confirming that yes, they are indeed, on Virgin Radio. The final scene in one film shows the radio legends snuggled up in bed, both sporting a fetching pair of Virgin Radio pyjamas – what else?